Develops data-driven media strategies that reach the right audience at the right time with the right message. Each plan aligns business objectives with platform selection, targeting, budgeting, and creative direction to maximize impact and return on ad spend.

Launches and manages ad campaigns with a focus on performance and efficiency. Responsibilities include audience targeting, budget allocation, creative implementation, and continuous optimization to improve results, which drives more leads, sales, or engagement for every dollar spent. 

Delivers clear, results-focused summaries of campaign performance, highlighting key metrics such as reach, clicks, conversions, and cost efficiency. Combines data with actionable insights and recommendations to inform future strategy and support ongoing growth.

For agencies only. Katie is available for contract work to support agencies during high-demand periods, whether covering parental leave, jumping in on a major pitch, or managing short-term projects. She brings 14 years of media experience and the ability to plug in quickly, work independently, and deliver results. Call for pricing.