Services
I help businesses drive more leads, foot traffic, and online sales through targeted ad campaigns on Meta, LinkedIn, and Google. Every project starts with a strategy session to align on goals, audience, budget, and current performance. Then I build and manage a custom media plan to reach the right people at the right time.
Services include:
• Paid media strategy and planning
• Full campaign setup, management, and optimization
• Creative consulting to improve ad performance
• Clear, actionable reporting with ongoing insights
You stay focused on your business. I’ll make sure the ads bring in new customers.
Media Strategy and Planning
Develops data-driven media strategies that reach the right audience at the right time with the right message. Each plan aligns business objectives with platform selection, targeting, budgeting, and creative direction to maximize impact and return on ad spend.
Campaign Execution & Optimization
Launches and manages ad campaigns with a focus on performance and efficiency. Responsibilities include audience targeting, budget allocation, creative implementation, and continuous optimization to improve results, which drives more leads, sales, or engagement for every dollar spent.
Performance Reporting
Delivers clear, results-focused summaries of campaign performance, highlighting key metrics such as reach, clicks, conversions, and cost efficiency. Combines data with actionable insights and recommendations to inform future strategy and support ongoing growth.
Available for Contract Work
For agencies only.
Katie is available for contract work to support agencies during high-demand periods, whether covering parental leave, jumping in on a major pitch, or managing short-term projects. She brings 14 years of media experience and the ability to plug in quickly, work independently, and deliver results. Call for pricing.